To give you a hearty dose of nostalgia, McDonald’s is celebrating 40th anniversary of the first-ever Happy Meal by bringing back some of its most popular and iconic Happy Meal toys. So in a way, McDonald’s is giving people an opportunity to relive the era of the ‘80s and ‘90s. This will be a limited-edition offer and available in more than 90 countries around the world. Dubbed the Surprise Happy Meal, the offering with some fan-favorite throwback toys from the past 40 years will start from November 7 at participating locations and will be available until November 11 or until the supplies last. In other words, McDonald’s will have only five days to try to score as many nostalgic Happy Meal toys as your bank accounts will allow.
Steve Easterbrook, McDonald’s CEO said that Happy Meal became synonymous with the brand immediately after being launched 40 years ago and today the iconic red box creates lasting memories for billions of people annually across the world. Happy Meal was first introduced as Circus Wagon Happy Meal in 1979 across the United States. It featured a decorative red box with Chicken McNuggets and including various today like McDonaldland character erasers. Over the years, the company expanded itself in more than 100 countries with over 38,000 restaurants. According to Easterbrook, unboxing of the Surprise Happy Meal will create some real bonding moments between parents and their kids.
Over the years, McDonald’s has added several things to its menu. For example, Yoplait Go-GURT Low Fat Strawberry Yogurt or apple slices was added ever Happy Meal. According to McDonald’s, since 2013, it served more than 6.4 billion vegetable, fruit, low-fat dairy and water options in Happy Meals worldwide. The company also said that by the end of the current year, it will have offered 540 Million Happy Meal Readers to develop a love for reading from an early age. The company is also planning to introduce a Reduced Sugar Low Fat Chocolate Milk in the United States at the beginning of 2020. This will have 25 per cent less sugar than the earlier available fat free chocolate milk. According to the leading global foodservice retailer, it serves a variety of menus to more than 25 million customers every day.