McDonald’s, a popular American fast food company, was founded in 1940 and operated by Richard and Maurice McDonald. McDonald’s is the world’s second-largest by 1.7 million employees. It is the world’s largest restaurant chain by revenue. It was earlier known for its hamburger, cheeseburger, and French fries. Latter, they also feature the chicken product, soft drinks, and many more.
Recently, McDonald’s has announced an initiative towards innovation for the food chain that is called Apply Thru. In Apply Thru, the owner of Amazon Alexa and Google Assistant devices can give job application using regular “Alexa” and Ok Google” voice commands. This initiative is for young people to start entry-level career at one of McDonald’s restaurant. One can complete job application process through Alexa and Google Assistant devices. After beginning the practice via Alexa or the Google Assistant, all people need to do is to answer a few basic questions out loud. Later they can complete the application process online. This initiative is a part of growing series of tech-adjacent efforts McDonald’s has made over the last few years. McDonald’s has struggled for the past few decades with the rise of fast-casual chains, dieting trends, healthier eating, and shifts in dining culture that have caused in less late-night drive-thru runs and more mobile app ordering.
The company has incorporated the bold future fusion of AI (artificial intelligence), automation, and on-demand delivery. Not the type of job that appears suitable to be changed by the software and robotics advancements the company is staking the future of its business. The main aim is to cut the cost and keep margin high with ensuring McDonald’s can process and deliver orders as professionally as possible all around the globe, in both closely packed cities and spread-out outskirts and everything in between. Tech-infused carters of its business remain to be its shift to quarter on-demand delivery and its transition into full-scale automation. However, chances are the Apply Thru won’t be accepting applications for those jobs.